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How Are Your Clients Thinking about Social Security?
Wednesday, February 5 at 4:00 PM ET/1:00 PM PT
As much as we try to get clients to focus on the math, they often have their own reasons for claiming Social Security when they do. Obvious ones are “I need the money now” or “Social Security is going broke.” But Social Security claiming is usually more complicated than that. Underneath the seemingly simple option of taking a smaller amount sooner versus a larger amount later lie deeper issues surrounding risk tolerance, cognitive biases, trust in the system (and in our government), psychological need for security and control, and more. We at Horsesmouth (with a little help from AI) have uncovered no less than 18 mindsets relating to Social Security claiming and found them to be a revelation. Understanding your clients’ mindsets about Social Security will help you guide them toward optimal claiming and also provide insights into their thinking and behavior in other financial realms such as saving vs spending, risk vs reward, aging and mortality, and more.
During this webinar we will explore the 18 Social Security claiming mindsets and how you can determine which ones apply to your clients. You’ve not ever seen the Social Security claiming decision framed quite this way. It is yet another reason why Social Security serves as the gateway topic for educating and marketing to pre-retirees. The conversations you have over this universal and seemingly straightforward government benefit will allow you to really get inside the minds of prospects and clients and help them in the most meaningful way.
Presenter:
Your webinar will be led by Elaine Floyd, CFP®, Horsesmouth’s Director of Retirement and Life Planning. Elaine is the author of The Financial Advisor’s Guide to Savvy Social Security Planning and The Financial Advisor’s Guide to Savvy Medicare Planning. She is often quoted in leading publications including the Wall Street Journal, Kiplinger’s Retirement Report, Marketwatch’s Retirement Weekly and other publications.
