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Nailing Your Presentation Opening: 10 Points to Hit in the First 10 Minutes
Tuesday, May 26 at 4:00 PM ET/1:00 PM PT
When advisors give presentations, the opening minutes often determine whether the audience stays engaged — or mentally checks out.
A strong opening doesn’t just capture attention. It builds trust, creates emotional connection, positions you as an educator, and sets the stage for meaningful follow-up conversations after the presentation ends.
Attend this webinar and learn:
- How to grab an audience’s attention in the first 11 seconds with a powerful “cold open” that prevents people from mentally checking out
- The proven “Dynamic Patterned Introduction” framework for building attention, trust, and credibility in the first 10 minutes
- How to explain why you teach educational presentations in a way that emotionally connects with prospects and builds trust
- Ways to differentiate yourself from other advisors and position yourself as an educator, not a salesperson
- Techniques for framing the audience’s core problem so people feel engaged, understood, and motivated to act
- How to transition smoothly into your first key idea without losing momentum or audience attention
- Real-world examples showing how top advisors structure presentation openings to generate more engagement and follow-up conversations
Presenter:
Devin Kropp is Associate Editor of Horsesmouth’s Advisor/Client Marketing program. Devin holds the Facebook Blueprint Certification and has created and managed Facebook ads for financial advisors over the years. Working with advisors through Advisor/Client, she has helped many achieve their marketing goals.
