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Register Below to Join this Free Webinar!

Scams, Frauds, and Deepfakes: How Advisors Can Protect Clients—and Strengthen Trust—Right Now

Wednesday, April 22 at 4:00 PM ET/1:00 PM PT

AI-powered deepfakes, romance scams, and financial fraud are devastating real clients right now. According to a recent Horsesmouth survey of 400 financial advisors:
  • 86% of financial advisors have had at least one client targeted by attempted fraud or scams in the past five years
  • 58% have had clients who actually lost money to fraud or scams
  • 37% feel “very confident” in their ability to identify a  potential financial fraud affecting their clients
Join us for a demo of our new Savvy Cybersecurity presentation, Scams, Frauds, and Deepfakes: Smart Rules Every Family Needs to Know Now. We’ll cover:
  • How scammers use emotional manipulation — authority bias, optimism bias, and artificial urgency — to bypass rational thinking
  • The rise of AI-powered deepfakes and voice cloning…and why "seeing" and "hearing" is no longer believing
  • The P.R.O.O.F. Framework: A five-step system your clients can use in real time to verify any suspicious request
  • How to run a "Family Implementation" conversation, including setting a family password and using the take-home Scam Defense Guide
  • How to deliver this presentation as a client education seminar to deepen trust and generate new conversations

Presenters:

Sean M. Bailey, editor in chief of Horsesmouth, has been giving webinars since 1999. He has interviewed and worked with hundreds of advisors about “what’s working now” in growing their businesses. 

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Devin Kropp is Associate Editor of Horsesmouth’s Advisor/Client Marketing program. Devin holds the Facebook Blueprint Certification and has created and managed Facebook ads for financial advisors over the years. Working with advisors through Advisor/Client, she has helped many achieve their marketing goals. 

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Erin Ryan is an Assistant Editor at Horsesmouth, where she develops client education content and editorial resources across the company’s programs. For the Savvy Cybersecurity initiative, she created the Scam Defense Guide and researched emerging scams, fraud, and deepfake threats to help advisors better protect their clients and families.

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