--- title: The Next Great Client Acquisition Opportunity --- [Skip to content](https://hmlanding.horsesmouth.com/the-next-great-client-acquisition-opportunity-10-28-26#main-content) ![Horsesmouth Logo](https://hmlanding.horsesmouth.com/hubfs/horsesmouth-public-logo.svg) Open main navigation Close main navigation ## Client Acquisition Webinar Series! ## The Next Great Client Acquisition Opportunity ## Wednesday, October 28 at 4:00 PM ET/1:00 PM PT [Sign Up Now for this Free Webinar!](https://hmlanding.horsesmouth.com/the-next-great-client-acquisition-opportunity-10-28-26#signup-form) The coming decade will produce the greatest retirement marketing opportunity many advisors will see in their careers. As Gen X enters retirement planning, millions of households will be making decisions about Social Security, retirement income, Medicare, taxes, estate planning, and the largest intergenerational wealth transfer in history. In this installment of our Client Acquisition Webinar Series, you will: - Recognize why the Gen X retirement wave is bigger than most advisors realize - Discover how to adapt the proven educational marketing strategy that helped advisors reach Baby Boomers to the unique needs of Gen X. - Understand why Social Security remains one of the most compelling topics for attracting pre-retirees and building trust. - Learn how to position your practice now—before the Generation X retirement wave reaches full momentum. Presenters: Carrie Roso is Chief Marketing Officer at FMT Solutions, where she leads marketing strategy focused on helping financial advisors grow through education and trust-based client acquisition. She brings more than 20 years of experience in financial services and technology marketing.  ![carrie-roso-headshot](https://hmlanding.horsesmouth.com/hs-fs/hubfs/carrie-roso-headshot.png?width=100&height=100&name=carrie-roso-headshot.png "carrie-roso-headshot") **Devin Kropp** is Associate Editor of Horsesmouth’s Advisor/Client Marketing program. Devin holds the Facebook Blueprint Certification and has created and managed Facebook ads for financial advisors over the years. Working with advisors through Advisor/Client, she has helped many achieve their marketing goals.  ![devin-kropp](https://hmlanding.horsesmouth.com/hs-fs/hubfs/Imported%20sitepage%20images/devin-kropp.jpg?width=100&height=127&name=devin-kropp.jpg "devin-kropp") Sean M. Bailey, editor in chief of Horsesmouth, has been giving webinars since 1999. He has interviewed and worked with hundreds of advisors about “what’s working now” in growing their businesses. ![sean-bailey](https://hmlanding.horsesmouth.com/hs-fs/hubfs/Imported%20sitepage%20images/sean-bailey.jpg?width=100&height=118&name=sean-bailey.jpg "sean-bailey") **FOR INSTANT SERVICE: Call 1-888-336-6884 ext. 1** [facebook-f icon](https://www.facebook.com/pages/Horsesmouth/189722531070643) [linkedin-in icon](https://www.linkedin.com/company/horsesmouth) --- 230 Park Avenue, 3rd Floor West, New York, NY 10169 Copyright © 2026, Horsesmouth